Is there no lifetime value without understanding customer value? - with Juliana J., the clv lady

00:00:00: Also brand new hast du hast ja stolz, dass man Scooter how much is the customer with Sony

00:00:13: data driven Marketing ist.

00:00:19: Jede Branche ein brandaktuelles Thema dachte Herausforderungen werden jeden Tag komplexer.

00:00:26: Jonas Raasch ETZ gemeinsam mit anderen Experten wie man diese Herausforderungen mit der Hilfe von Daten Meister.

00:00:40: Okay wir statt in dem recording so gestis Juliana.

00:00:48: Ja Juliane you could into you I have one day in the forest.

00:00:58: English Episode one

00:01:02: und sobald Gas einmal einmal happy to speak to the German market Berlin English speaking German

00:01:18: einmal bitte die Verwandlung ist vorangekommen blöd.

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00:01:33: ändere category VIII gettengrün 3M designing reynoso customization

00:01:39: so I'm pretty much work with the data most of the time under the data list.

00:01:45: Willst du mich schön hier bist du möchte gerne als nicht Jonas

00:01:54: alcoceber Harmonika Mareike tipico.de Casino myyding Präpositionen

00:02:02: wann bekommt Brustoperation lifetime value so that define what is theory.

00:02:12: Ok customer lifetime Balisto customer-lifetime-value ist da brennt in bottle

00:02:18: wie kam es in the reason why I think that is all in this is very important part of the metric.

00:02:27: Monasterium

00:02:29: stinkt Spotify look at what interviews and Outlet in customer lifetime value

00:02:42: ist going to be essential

00:02:45: Tuono V4 businessrun der Stein man Bean property progressing oder meiner so the biggest the most important

00:02:54: den Gebrauch customer-lifetime-value ist dass ich kenne hat der gedauert

00:02:59: thinking about acquisition so habe bis Nancy hast du irgendwas morning to acquiring hast du hast ihm das meine intuitiv

00:03:08: the best way to define customer-lifetime-value association.

00:03:16: IOS 10 is the ratio between your customer lifetime value karakidis Youtuberin Potter Häuser

00:03:24: tortex Dennis it works for me also Nicole friends.

00:03:29: To invest money and acquiring customized based on how much they will be spending in my store doing a lifetime so I guess that's the best way to define.

00:03:39: Customer lifetime value that we the people will come back very good indicator of this is how.

00:03:54: Irische gatworks jetzt customer-lifetime-value Zoo.

00:04:04: What I should do with defined the Brentonico my friend needs to define what customer write because.

00:04:14: Ein schönes jetzt noch clear tschüss tschüssi have some thoughts on that it is the customary new customer.

00:04:21: Auf der Treppe man's of notice of working man sorry.

00:04:29: Wir sind new customer in new customers always the customary when I buy Sport one.

00:04:37: Peace or whatever that important

00:04:41: ja dann dann lifetime what is life time is it in the lifetime it's totally different on the Beach Brand right.

00:04:51: Baby one time one time one time short All Star for your attention cycle.

00:05:05: Liste value what does it mean.

00:05:08: Cross value that is that the calculated with the margin endstabgleiter.

00:05:16: There is a very good question every you can.

00:05:20: Think of Gaston Balalaika Greengate tip.ba metric rape and then try to put everything when there is anything

00:05:31: there I saw the point of view in the evening to you from the perspective the most dangerous

00:05:43: so the best way to the final customer is truth and the value of the past und so what is the value in Kino

00:05:51: da kannst du mal Christian business and the brain that I still change

00:05:57: das ist custom all I know what we are the world to me and my world to the customer the best way to understand customer value.

00:06:09: Ist Udo Walz Shampoo and recency frequency monetary Wallisellen the originals

00:06:18: hier ist bestimmt so ein auf dieses Mal Expressdienstleister eine Mauer war Kinopolis.

00:06:24: Raspberry sonova.com segmentation 16 in Detmold am hellsten ist jemand ist da.

00:06:31: Wolltest du gegen Michael James einem hakengeschirr Olympus Europe.

00:06:39: Cubase LE5 segmentation in the best way to calculate customer value in range

00:06:50: The Griffins and innocence recency frequency monetary value

00:06:58: so bist du in the transaction nur bisherige Western Horizon Frequenz

00:07:03: Hammer ich meine PayPal spending your story you can determine how well you walk through your business customers.

00:07:13: A high-frequency Isolde purchase multiple times for you and the help of the wild everything all of my heart

00:07:24: uni-potsdam.de Insolvenz with everybody birthday.

00:07:33: Sowieso morgen schon gestern auch customer-lifetime-value you hast du forest.

00:07:39: Define the type of customized Asia-Imbiss The Witcher discovering based on the statements of customization using RFM

00:07:48: denn hast du Puls analyze the way you communicate wo das kannst du mal so ne no yuusha no Song everybody dance now we have the profitability nowadays

00:08:02: Nicole what happens after purchase und hausabriss Burgess is very much focused on

00:08:09: consensus and increase their Avenue of the back in the Dallas Playstation Look

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00:08:28: bester Weine diematic Diktiergerät.

00:08:33: AC DC with more less than the pick of the spirit the the the right englische

00:08:53: jag-emden.eu the theory Unity that deep into your data.

00:09:00: And you need to have a lot of data to calculate and define the area model.

00:09:09: So so Danny could we calculate and I find it that is there I can see the frequency in the the the the the value than you think about and define

00:09:23: SEZ Differential with to tackle different users.

00:09:31: Types of customer lifetime value heart predictive everything to all your

00:09:45: write to your transaction history predicting lifetime value

00:09:51: is very dependent on with your attention or its all weather cycle customize the frequency.

00:10:00: Adam and tricks in the calculation which makes the dynamic type of metric so if you are looking and predictive theory

00:10:08: du hast du meine Schuld dran der Standard biggest influential influencer the biggest dabei das Ding da

00:10:16: than the predictive covid-19 story so if you want to really really like

00:10:23: CBS amazing race Baby maybe is very far away

00:10:31: Lloyd Bridges and in the only way that something like how long is the available

00:10:38: White gesunken Hauptkomponente how to customize common sense of things to do

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00:10:58: what is nuts ich sag dir das ist Samson Taufkirchen Multiplayer Regalsystem Reichstein bei Audio

00:11:12: also kannst du mal der Polizist von mir egal so Yvonne du Google.

00:11:18: Ich sag mich soeben du dich aber heiraten value than und habe seine valueerror wie happy customers of the best Case Szenario in the Westin Grand Daddy come with friend can't you

00:11:32: decoding the segments of customized Elfriede.

00:11:38: Habe heilende valueerror film school in this case the Bonfire Stories NTV

00:11:45: frequency monetary value found make sure that

00:11:50: Bern Tristan da bist und du weinst Eishockey sie hat gesehen habe sie sich doch andere unidays

00:11:57: Weisheit depends on your business Markus da Pippo in beauty and fashion hab schon beim space between cultures are you happy days

00:12:07: ebenfalls achso ist das fire on fire just the way you are the days.

00:12:14: Doing the money back deutsch who spent well done with me you have to make sure that you can customize the new customer

00:12:23: to be, repeat customer surface into the journey

00:12:32: aber schön dass das Customer ist eine Britisch so gern ein bisschen the only way you should look at customer lifetime value for new customers

00:12:41: so you have to be very cautious I take it and not be deceived by lifetime value call now everyone is talking about.

00:12:50: There is very big Floors in lifetime bei Alois you don't know

00:12:54: necessarily Auto Luca Hänni wonderful life

00:13:07: Kaupa ist Duett yvonne Bad so.

00:13:10: The most important thing Luka travel begin transaction log ado about you and me show you take advantage of the interview and.

00:13:23: To do something in the user in the Customer Journey.

00:13:26: Max scholetta new customer can be transformed into a VIP Polizist in this when you get your money back that I used to know

00:13:35: Ansari 813 Sportage

00:13:44: there I said we need to have something for free take away for delivery for the listeners and your thing

00:13:52: ohne mit Toolkit Level the predictive theory is from zero to ten something like you.

00:14:00: Ape m watershow.de, friendship starting start to collect data and to play around with the RFM model and and define.

00:14:14: Ist Siri

00:14:15: er ist historical theory and to see how this could work and you're totally right in the the the next step if this works fine to think about the predictive theory red

00:14:28: er ist exakt Debeka ist der predictive model using Alaro Form transaction of history and behavioral patterns which can you together with others think and hope you understand the now find out the true value of the customer

00:14:44: you be able to Africa the one that customer value kenevo

00:14:51: genau in in time so you collect and more and more data including the value in Ebikon

00:15:00: address from the beginning gulbinat.

00:15:04: Dogewo zu duaklir finden für dich den Meistern werdet gerichtet haben Beta history

00:15:12: das Samobor the price is right for Walkers tomato Pasta Pasta to the airport is the number from the story is based on existing customer specific period of time sorry by copyright you only can you can

00:15:30: sorry Schwantes die Wahl will happen in hast du mich schon dann in der Zeit Mission ob der prädiktive lifetime value the struggle for our lives.

00:15:39: New hard to understand the rhythm segmentation where will the transaction history and the behavior patterns from down the rhythm analysis.

00:15:49: I need you as more less calculate probability.

00:15:53: There will be the next purchase or not and or example if the data.

00:15:59: Navicat data there is not the project you thought there will be purchased

00:16:05: there will be a totally different theory behind because Break sample frequency changed

00:16:13: think about how you could do it

00:16:19: this is what you do with the historical theory what you could see is you could have a statement with users.

00:16:31: EQT.

00:16:33: Genitiv or become ineffective Orbit everyday the kitchen and you need to think about how you could take oder make the most.

00:16:43: E-Commerce brand starting with tackle the the second purchaze always getting new new new customers but what I should do with.

00:16:53: Concentrate on your own customers

00:16:56: yours CRM and think about what you can do to ensure that nobody watching and nobody will.

00:17:04: Nobody will be inactive you can't you you you can't new car because you're old car don't have you write that that that.

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00:17:24: Auslegung an der Jet Tankstelle Position wie der Shirin

00:17:27: better orange machst du dann bist du bescheuert auf customize ist NATO 7er like I pointed out Laudatorin

00:17:42: Nacho cheese wheel.

00:17:46: So it's very important to take into consideration the present and customization Louis every you so you today

00:17:55: data collection of lifetime value because I'm in the history future historians an und geht ins Bett

00:18:11: predict the lifetime value is calculated based on several equations that you know Text.

00:18:17: In Account alladorf stehen the jet Airways customer lifespan and you

00:18:22: the correct me your stay the customer they the processing bastelparadies kissmetrics ivory.

00:18:36: Olten toubia Minister.

00:18:46: Nirgends Imitation im prädiktiven wenn dann Excel

00:18:51: anonymisieren Duett with you till the night Manager new century book G3

00:19:05: bedingte bleibt an Dario accurately Köln JGA.

00:19:13: In my opinion Tobias reiten.

00:19:17: There yet be dependent on the what is alright

00:19:25: Anton tali genau Försterling subscription-based European Joshua an und Osterien wedding rings

00:19:39: unterhaltsamer frequency in Juliet

00:19:44: ja ich sagte ihr auch vorhin noch ein bisschen ist es leicht

00:19:50: terminal Reifen modeling lifetime dann kannst du mal Pech gehabt.

00:19:59: Data

00:20:00: Restaurant Jasmin Account löschen in everything is different writing products at high frequency Alice Liu be much more focused on a firing hast du meins

00:20:14: than necessary retaining Zombie canina how many people can you retain

00:20:20: U-Bahn Hamburg Freitag den Wedding Wedding wedding rings

00:20:25: Anastasia you can two different eurocamping soltekampe menteri brothersewing

00:20:35: pizza.de von conversation going on in this case I have to make sure that you are enjoy the very good ratio between Oceans man of the biggest problem I think in my opinion people

00:20:51: bin gerade live your eyes King yourself from the customer

00:20:58: NIH to include auf mein Geist correctly so also brand you have to ask yourself how much does the customer

00:21:16: THAN ask yourself how much is the customer with the USA from the rainbow.

00:21:25: Zoey hatte Gemeinde anzustoßen question as to understand er gesagt we will rise and we we think that what extent is the custom of the past.

00:21:35: So this is how you should be driving your improta strategy.

00:21:44: I just got an idea for.

00:21:49: Wenn der someone in the listeners entsenden ok have a product like wedding rings and I don't need you see you we think about customer recommendation value

00:22:02: ACD that could be amazing thinking about what people what kind of people what kind of segments.

00:22:10: Eirik require forfour Update could recommend ihr myself in a good way because I'm thinking of the wedding stay the the the the friends are the same

00:22:25: age have the same dreams same situation so they could be the music gebaut

00:22:31: ist der anything I could calculate that I got no recommendations from search customers instead of the second

00:22:39: i love this Freixenet nein habe very good practical example for this is nothing without you

00:22:48: where I can not someone that sells Bad colors

00:22:52: wir haben traditionell Schleuse in der stolperten übereinander besser ist das Kalenderblatt kaminbrikett.

00:23:05: Was schreibt denn der THS

00:23:07: enthält mir ist IP instead of China customer lifetime value suchen everyday shaping lifetime value Muster fürs Business.

00:23:20: Kommt from weather smart

00:23:22: BKS bipolares so happy with the product and the thing that himbi sites in the very good quality products the mall.

00:23:32: Enrolled in a river flows and his sending Newsletter the descending Al-Arabiya Kanten

00:23:39: there I use of apical in der Pelzindustrie so people know him because you can't dance on because he is the first man

00:23:48: he doesn't try to do 360 noswiki from time to time ray what the relationship that you

00:23:55: Bild Eisenbahn Donald Duck Sound of product with a low frequency that the wedding ring where are you now

00:24:04: Quinoa kaufen Gardasee

00:24:13: Sony HVR a1e.

00:24:23: OSC sommerdepression in life are saving devices ndhw warranty of Tanya the complementary products your best but also Brando.

00:24:35: Is to focus on developing the relationship with your customized especially because I'm happy with the product for being down the problem tbh and your products.

00:24:49: Dennis Juwelen ist PayPal bei erkannten welche Kommode Chance bei Amazon media.

00:24:59: Burger menu folder so this particular gestern

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00:25:12: the biggest weekend Cherry in his business in dieser Position Carnac big so dumm wie sie heißt desperate is because

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00:25:28: alarm für businesscom from the weight of March the feeling of one time Product Owner product of frequency you still have to invest in developing.

00:25:39: Relationship the Customizer to welcoming you if there are the thing where I really having your in the simple present

00:25:48: there for you

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00:26:01: Stop the relationship International Office den customize Pikeur Detmold can make or break your business Lukas happened last night with Robin Hood

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00:26:22: Das wollt doch mal Trailer und das ist das Holi find people on internet can make a break up with someone.

00:26:29: Vom Augustiner Racing Touran Rating pharmahandel 1000 1000 people in one hour.

00:26:35: Industrie Industriestadt.

00:26:43: Word of mouth is important no matter if you silent

00:26:46: kannst du mal probieren.

00:26:54: Bad career totally right I that's the acronym theory is the value of your customers and me to think about how you define I calculate

00:27:08: value on specific time and if you have a product which is the one time

00:27:16: 10 dan i need to think about calculate the recommendation and the Branding value.

00:27:27: Absolutely fabulous thirty minutes Juliana do you want.

00:27:39: There be more levels summary in Management Summary what we should recommend for startup.

00:27:46: Medium-sized company seine at least enterprises.

00:27:50: Paul Vorschule Desiree Topic afripoint sind

00:28:06: i love it Software Startup for business data.

00:28:18: Anything but if you want to start a business Annika Moldenhauer.

00:28:27: Without me Boy von der Newsletter at that is how you gonna get all data and then you have an audience that you can reach for the period of time finden sollte

00:28:37: so she did want to get started Starforce Twitter Newsletter provided value

00:28:43: zu der PayPal es sein abgelassenes letter and new hava nagila mit Seilspringen

00:28:50: so, please try again in between being right decisions and trade and product introductions and reduce your spending

00:28:58: alarm an Yvonne bring you customize your forever new traffic in the installation of being provided with me tomorrow to become ecitizen discount Center

00:29:14: different all you know things that are only touching downloaden.

00:29:19: Das Sofa ist so I say I promise I'll become respect and experiences to you right now Ist-Zustand.

00:29:30: And right to take.

00:29:33: Time error could be polite no data in the sky your business erhält Jacob Heinl djuritschek NAB direct from customer data perspective

00:29:44: Look exakt

00:29:45: how much money you have any inquiry Customizer spinning on the thing Marketing Channels how much people are staying with you when purchasing from you so.

00:29:57: Is very important to calculate the orbital korission.

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00:30:19: Account nation.co.ke recognition of Berk sichern, is that includes the overhead Galerie the money spent on the one agency Restaurant in the look at the thing I think

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00:30:47: Orthopädischer Notdienst.

00:30:56: Dass die unvorstellbar driving forces that you should be in full ownership of your data in Enterprise Brand

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00:31:48: Ikea Romania okay Song nachgebaut.

00:31:56: Allein bin der Paul one of the few people enjoy going to the most wanted man Trailer von meiner Oma die andere Website experience und Rumänien seit er ist

00:32:14: there were some experience I have experience in my Horror Disney Smithsonian.

00:32:23: IGS Anatomie Absorber 3D.

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00:33:12: too high because this is a problem with this big brother where I look at the data you made in the USA in the regression Castello der Oberderdingen that is your heart

00:33:27: Osteo TAC orange von Tiedemann.

00:33:32: It may be very bad for you because you're not your customers what your business original Nintendo Wii U.

00:33:45: Bin BVB Highlights dein berluti your competitive situation economy

00:33:50: Schaller Manitu Vollblüter

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00:34:16: Data Studio SAP at least gather data within Query Check data.

00:34:24: Amazon Station to don't talk to understand the baker and the customers and you think about where could attack Logo brother in micro mini.

00:34:37: Think about the current state or example if you get money from foreign Investor singt i don't need to be.

00:34:45: Dead matchbag rugate unter den SUV bei because you watching me tu BS

00:34:50: kat and more market shares instead of being a portable Thanksgiving

00:34:59: checke Siri bei deadliest Bioware of the current customers check the inactive once check the the the the one.

00:35:08: Kutschen MTB Bio-Orange whatsapp

00:35:16: you and the family Mainz Schulter William babauta the last question Juliana sessions.

00:35:30: Data in your personal life.

00:35:33: Bad Salzungen Bad not the relationship.

00:35:47: Anna Kipping towntalker

00:35:49: noch frequency and me doing good stuff in glindenberg bad times always.

00:36:00: Research in bevor Eilsum Stars always A321.

00:36:07: Adresse Office the the right thing to do should I do this is that this waited for me to do something the way that the walking dead

00:36:18: data in my life tonight make something then try to focus more on checked then on.

00:36:25: Emotions all the time and I'll be great thank you to be the first

00:36:36: English Gerste mein Podcast think and the great Episode and seaweed obwegeser

00:36:44: Messing topic and you're the great knowledge Thank You Giuliano.

00:36:51: Dir en grey strategy how did the feedback is the person that I'm writing you again

00:37:04: Download thank you thank you for having me Jonas.

00:37:07: Mehr von Podcast abonniere my data is better than yours und bewerte ihn gerne.